Behavior change (public health)

Behavior change, in context of public health, refers to efforts put in place to change people's personal habits and attitudes, to prevent disease.[1] Behavior change in public health can take place at several levels and is known as social and behavior change (SBC).[2] More and more, efforts focus on prevention of disease to save healthcare care costs.[3] This is particularly important in low and middle income countries, where supply side health interventions have come under increased scrutiny because of the cost.[4]

  1. ^ WHO 2002: "World Health Report 2002 – Reducing Risks, Promoting Healthy Life". Retrieved February 2015.
  2. ^ "Why Social and Behavior Change Communication? – Health Communication Capacity Collaborative – Social and Behavior Change Communication". Health Communication Capacity Collaborative – Social and Behavior Change Communication. Retrieved June 17, 2016.
  3. ^ US Center for Disease Control and Prevention. "National Prevention Strategy". Retrieved February 2015.
  4. ^ Jamison DT, Breman JG, Measham AR, et al., (eds) (2006) Disease Control Priorities in Developing Countries. 2nd edition Chapter 2: Intervention Cost-Effectiveness Retrieved February 2015.
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